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Interview with Marcia, advocate for artisanal crafts



For a few years, Marcia and I have been working together. She is a consultant from Buenos Aires, Argentina, dedicated to connecting Latin American communities with brands. Marcia's background in anthropology and her role in preserving traditional crafts have been very helpful in our joint projects, starting from the Vilma blouse in Peru to our current project — a handwoven scarf made in Jujuy, Argentina. Marcia's work reflects a profound dedication to sustainability, cultural preservation, and the empowerment of artisans, making our collaborations a meaningful journey. I thought it was about time to introduce her to you, as she plays such an important part for Moyocoyo.


Could you describe the nature of your work?

I have always been fascinated by connections and the ways people from different cultures relate. This interest led me to study anthropology and subsequently engage in craftsmanship in Latin America. Over the past 10 years, my focus has been on connecting networks of artisans with international brands interested in sustainable and respectful production within local communities. Often, language and cultural barriers make this goal challenging, so I dedicate my efforts to facilitating these connections.


How did you first get involved in supporting these traditional artisans and their crafts?

I completed my thesis on Wichí women in Formosa and their work with chaguar fiber. Following that, I began working for a brand deeply aligned with this concept. It was in this role that I recognised the crucial significance of connections between these communities and the markets as a key factor in preserving traditions.


What aspect of collaborating with these artisans brings you the most fulfilment or excitement?

Seeing how through years the impact is tangible both in the communities (their quality of life, spreading the message to the younger generations) and in the consumers who value the pieces and care for them as they’re more involved with the process and work behind.


From your perspective, what are some of the biggest challenges these artisans face in preserving and continuing their traditional crafts?

There are a few challenges we all need to face to preserve cultures and traditions—not as static entities that never change but as something in constant flux to keep being representative of the people. Mass production and globalisation tend to unify things worldwide, losing the particularities of each culture and the distinguishing elements of each. Quick processes and low prices make people believe that they shouldn’t pay a fair price for something that was carefully made, and in which someone spent hours creating. So, that's also challenging: re-learning that fast and cheap doesn’t help anyone—neither the environment, the consumers, nor the makers.

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